What Recommendations Would You Make to Senior Marketing...

Case 1 Disaster Recovery at Marshall Field’s (Another Chicago River Story) Early in the morning on April 13, 1992, basements in Chicago’s downtown central business district began to flood. A hole the size of an automobile had developed between the river and an adjacent abandoned tunnel. The tunnel, built in the early 1900s for transporting coal, runs throughout the downtown area. When the tunnel flooded, so did the basements connected to it, some 272 in all, including that of major retailer Marshall Field’s. The problem was first noted at 5:30 A.M. by a member of the Marshall Field’s trouble desk who saw water pouring into the basement. The manager of maintenance was notified and immediately took charge. His first actions were†¦show more content†¦3. Who was (were) the project manager(s) and what was his or her (their) responsibility? Who was assigned to the project team and why were they on the team? 4. Comment on the appropriateness of using disaster recovery efforts such as this. 5. What form of project management (basic, program, and so on) does this case most closely resemble? Case 2 Flexible Benefits System Implementation at Quick Medical Center The management committee of Quick Medical Center wanted to reduce the cost and improve the value and service of its employee benefits coverage. To accomplish this it decided to procure and implement a new benefits system. The new system would have no meet four goal; improved responsiveness to employee needs, added benefits flexibility, better cost management, and greater coordination of human resource objectives with business strategies. A multifunctional team of 13 members was formed by selecting representatives of departments at Quick that would rely most on the new system—Human Resources (HR), Financial Systems (FS), and Information Services (IS). Representation from each department was important to assuring all departmental needs would be met. The team also included six technical experts from the software consulting firm of Hun and Bar Software (HBS). Early in the project a workshop was held with team members from Quick and HBS to clarify and finalize projectShow MoreRelatedMarketing Management5753 Words   |  24 PagesExecutive Masters Program in Business Administration (E-MBA) (Semester I) Note :- Solve any 4 case study All case carries equal marks ANSWER SHEET NAME: REF No: SPECIALIZATION: HUMAN RESOURCE MANAGEMENT COURSE: EMBA DATE OF EXAM: DECEMBER 1, 2012 Case NO. 1 MARKETING SPOTLIGHT- NIKE Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high-quality running shoes designed especially for athletes by athletesRead MoreWhere Is Disney Vulnerable? 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